The last 12 months have been a pivotal period for the hospitality expert, which is currently midway through a strategic five-year development plan that will see its global portfolio grow to over 130 hotels in more than 15 countries by the end of 2022.
The company is also implementing several important projects to improve all areas of its business, from technological upgrades to new brands.
Centara Hotels & Resorts is currently undertaking a significant expansion of its domestic portfolio. The group recently celebrated the opening of the 145-key Centara Sonrisa Residences & Suites Sriracha on Thailand’s Eastern Seaboard. It has also added three hotels in the attractive Mai Khao Beach area of Phuket: the 22-pool villa Maikhao Dream Villa Resort & Spa has joined the Centara Boutique Collection; the 142-key Maikhao Hotel is now managed by Centara; and the brand-new, 280-key Centra by Centara Maikhao Resort Phuket is scheduled to open in 2024. Most recently, Centara Ao Nang Beach Resort & Spa Krabi – the only branded resort on Ao Nang Beach – opened its doors in October.
This will be followed by COSI Pattaya Naklua Beach which will start welcoming guests this November. These new agreements extend the group’s Thai portfolio to 38 hotels and resorts in operation, with many more under development.
Concurrently, Centara Hotels & Resorts continues to grow its footprint in many of the world’s most attractive destinations. At the start of the year, Centara made its debut in Qatar with the launch of the 292-key Centara West Bay Residences & Suites Doha. Following an agreement with the same owner, Centara will add two more properties in Doha: The B Premiere Hotel, an 85-room property under the Centara Boutique Collection, which will open early next year; and the 167-key Centara Al Bustan Hotel Doha, which is under construction and due to open in 2021.
Southeast Asia is also a key area of expansion. Centara recently signed an MoU to manage six properties in Myanmar, including the 95-key Centara KMA Resort Inle Lake, which was the first to be signed and will start welcoming guests in early 2020. In Laos, the company has sealed management agreements for three new properties with a combined total of 216 keys, including Centara Grand and Centra by Centara hotels in Luang Prabang and COSI Vientiane Nam Phu. These are in addition to Centara Plumeria Resort Pakse, which is scheduled to open in 2020.
Finally, Centara has revealed plans for a significant expansion of its portfolio in Vietnam, with the goal of opening at least 20 new hotels nationwide in the next five years.
Centara’s international portfolio and pipeline now extends to 13 countries, including Cambodia, China, Indonesia, Laos, the Maldives, Myanmar, Oman, Qatar, Sri Lanka, Japan, Turkey, the UAE and Vietnam.