MICE Middle East Websites

ITB Berlin and IPK International: Strong year for Asian outbound travel

After moderate growth rates of five per cent in 2017, Asia is picking up again with an increase of eight per cent in the first eight months of the year. A key growth driver has been travel within Asia, which outperforms all other regions and increased by ten per cent. The outlook for 2019 remains positive, but is suggesting a slow-down in growth compared to 2018 so far. These are some of the key results of the first trend analysis of the World Travel Monitor®, conducted by IPK International and commissioned by ITB Berlin.


Uplift from Asia with strong growth


Outbound trips from Asia increased by eight per cent between January and August 2018 according to the World Travel Monitor® figures. After moderate growth in 2017 of five per cent, there has been an uplift again resulting in Asia being one of the key contributors to the worldwide increase of six per cent. “Asia is once again showing very strong growth rates after rather moderate increases in 2017. A key contributor to the growth is China, with 13 per cent more outbound trips compared to the same period last year,” stated Rolf Freitag, CEO of IPK International.

Inner-Asian travel outperforms travels to other regions


Travel within Asia has been a key contributor to the overall strong growth rates of Asian outbound travel with an increase of ten per cent. The strong increases of Asian travel to Europe last year weakened slightly and Europe received four per cent more Asian visitors. Converse to the overall stagnating trend, Spain was one of the most preferred European destinations and received 14 per cent more Asian visitors. The situation is similar for the UK, which - despite overall decreasing visitor numbers - registered a plus of eight per cent from Asia. The Americas suffered a loss and recorded one per cent less Asian arrivals. This is an extension of last year’s trend, were the Americas were also underperforming.

Positive year for Asian destinations


Looking at international travel to Asia, 2018 so far has been a very positive year with eight per cent more visitors to the region according to World Travel Monitor® figures. Some of the destinations that show strong increases in the first eight month of the year include typical holiday destinations such as Thailand, Vietnam, Malaysia, Cambodia and Laos.

Sun & Beach growing further, Tour Holidays declining


In line with the rest of the world, holidays are the key contributor for the growth in outbound travel, and increased by ten per cent in Asia between January and August this year. Business and trips to visits family and relatives (VFR trips) on the other hand were clearly underperforming in comparison with growth rates of two per cent each.


City trips, the most preferred holiday type of Asians with a market share of around one third, grew by a further ten per cent over the first eight month. Even stronger increases were seen for Sun & Beach holidays, the second most important segment for Asian Outbound travel, which increased by 15 per cent. However, tour holidays are decreasing with two per cent less trips. These trends are a continuation of last year’s developments where growth rates within the holiday segment have been quite similar. The average length of Asian outbound trips was 5.6 nights and therefore decreased slightly compared to last year. One reason for this development was the shift from Tour holidays, which tend to be longer, to more city trips and Sun & Beach holidays. The average spending of around 1650 Euro per trip was stable


In terms of booking sites, booking via the internet remains most popular and increased by a further eleven per cent. However, travel agencies also managed to gain five per cent, after decreases in the same period last year. Moreover, direct bookings at hotel and transport carrier increased notably, leading to an overall increase of pre-booked trips of nine per cent.


Dr. Martin Buck, senior vice president, Travel & Logistics at Messe Berlin: ”The statistics of the World Travel Monitor® are impressive proof that in recent years Asia has gradually become the most important driving force in the international tourism market. Against this positive backdrop, ITB together with ITB Asia in Singapore and ITB China has once again demonstrated its ability to recognize growth-intensive markets. Our trade fairs are ideally positioned on the market and in touch with both current and future travel trends. Malaysia, the Official Partner Country of ITB Berlin 2019, has also impressively developed its tourism products.”

Slower growth to be expected for 2019


The forecast for Asian outbound travel in 2019 is positive and with six per cent on par with the worldwide forecast. Compared to the so far developments in 2018 so far, a slower growth rate can be expected in the next twelve months. One of the reasons is an expected stagnation of the Japanses market. These forecasts are based on IPK’s World Travel Confidence Index, which surveys the travel intentions for the next 12 months.


 Additional information on specific topics regarding World Travel Monitor® data from IPK International will be published soon by ITB Berlin. Conclusive travel trend findings for 2018 will also be presented by the end of the year.


Rolf Freitag, CEO of IPK International, will present the findings of the World Travel Monitor® for 2018 at the ITB Future Day during the ITB Berlin Convention as well as forecasts for 2019. The World Travel Monitor® is based on the results of representative interviews with more than 500,000 people in over 60 global travel markets. It has been published for more than 20 years and is recognised as the most widescale continuous survey of global travel trends.

Back to Home Page

8th Athens Half Marathon Join in the greatest celebration in the heart of the city! more
Last year, more than 5.6 million tourist arrivals and almost 15.3 million overnight stays by tourists were recorded in Slovenia; foreign guests accounted for 4.2 million arrivals and 11 million overnight stays. more
By Zuzana Adamson, www.mice-cee.com. Between February 20 and 22 2019, for the sixth time in a row, the ACE of M.I.C.E. exhibition, organised by Turizm Medya Grubu in cooperation with Turkish Airlines, was held in Istanbul. As it more
Renowned Thai hospitality company to shine spotlight on its new properties in Bhutan, Thailand and Philippines, highlight its expansion, and unveil special packages for leisure, MICE, corporate, and weddings. more
And Europe Congress did it again! It surpassed previous forums feedback and expectations to deliver a show to remember and cherish forever. Within 2,5 days the program was action packed yet all to reach one goal: The setting of nemore
This March, the European Food Summit will bring together world-renowned personalities from the fields of gastronomy, art and media who will strive to dazzle with inspirational stories and encourage listeners to take a more progresmore
Increase in international exhibitors at the Medical Tourism Pavilion – Presentations and discussion rounds on new trends and developments in the medical tourism market – New: meeting place of the European Medical Buyers’ Initiativmore
Following the recent announcement that Accor has kicked off the disruptive shift of its loyalty program into a fully integrated global platform, ALL, Accor has now also announced the signing of a global multi-year partnership agremore
EMITT – Eastern Mediterranean International Tourism and Travel Exhibition, which is one of the four biggest tourism exhibitions in the world and took place on January 31 – February 3, has achieved phenomenal success by hosting 5,6more
Outstanding number of bookings: greater participation by Asia, India and the Arab countries – Significant growth in the Travel Technology segment – World’s Leading Travel Trade Show underlines its role as a driving force for the tmore
IT&CM China
Advertise with us
Honeymoon Middle East Media
TCEB promotes 25 MICE routes
ICONSIAM The Icon Ot Eternal Prosperity
Memorable Moments at Movenpick Resort & Spa Tala Bay Aqaba
BITM Beijing
CITE Chengdu
Gorgeous Montenegro: the best of the coast
AK International - Pakistan
IMFT 2018 - Thailand - Pictures
خدمات أوربان بيوتي تايلند
Bangkok Marriott Marquis Queen’s Park, MICE Leader Hotel in Thailand
The Westin Grande Sukhumvit, BANGKOK
Maximus BD Tours & Travels DMC Bangladesh

Copyrightï¿¿ Mice Middle East 2013

P.O.Box 841113 Amman 11180 Jordan, Marj Alhamam, Amman - Jordan

Mobile: +962 785557778 fax: +962 65713689

Email: motaz.mice@gmail.com   Website: www.micemiddleeast.com

Motaz Othman Email