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WTTC CEO Gloria Guevara Manzo explains why millennials are driving tourism

On CNN Business Traveller, World Tourism and Travel Council President and CEO Gloria Guevara Manzo explains what’s next for Latin America as business and leisure travellers are becoming increasingly attracted to the area.




Guevara Manzo outlines how her experience as Mexico’s tourism minister helped her to prepare for her role as the head of the WTTC and discusses the reasons behind the increase in business and leisure travellers heading to Latin America.


Key Quotes:


Guevara Manzo on how her previous role as Mexico’s tourism minister helped her to prepare for her current job:


“I was invited by President Calderon to join his cabinet as minister of tourism or secretary of tourism for Mexico, a county where tourism is very important, 16 per cent of the GDP. To me it was a learning experience because having to work for government and especially at that level I had to learn from zero.”


On what the causes of the increase popularity of air travel in Latin America:


“There’s a huge opportunity, so many countries, so diverse, so many opportunities, not only from the business perspective but also for leisure. Some, as you know well, the airlines follow demand. There’s a lot of demand for travellers to visit Latin America and to travel within Latin America which is very important.”


On the biggest changes which in recent years have driven such growth in the region:


“In LatAm, when you look at the demographics, it’s very interesting because it’s one of the regions that has a lot of millennials. The number of people travelling has increased. We see for instance in the past generations, which are baby boomers and Generation X like my generation, we had the idea that you needed to have a home first or a car or wait and save money before you travel. The millennials, no, they don’t wait. The millennials like to travel five times a year, sometimes shorter trips. They want to discover the world, they don’t care that they don’t have a home or they don’t have a car. They want to enjoy life today. On top of that, several countries of the region are doing quite well. There’s a lot of interest for travellers with experience, they have already discovered Europe or Asia, they want to learn about something else. Latin America is a great region for them to discover.”


CNN/CNN Business Traveller

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