MICE Middle East Websites

Taipei City Govt. Dept. of Information and Tourism

According to new statistics released by the Taiwan Tourism Bureau, Ministry of Transportation and Communications, the number of visitors to Taiwan from the countries of Southeast Asia in the first half of 2018 broke through the 120,000 mark, growth of 17% over the same period last year. Thailand is one of the strongest source markets. Since visa-free entry was offered to Thai travelers as part of the New Southbound Policy in August 2016, growth in the numbers of visitors to Taiwan from Thailand has been pronounced. The number of travelers in 2017 was 292,534, double the number recorded in 2014, clearly demonstrating surging interest in Taiwan travel in the Thailand market. In addition to expansion of the general tourist market, corporate incentive travel is another area of opportunity that requires active initiatives. This year, after sending promotional teams on July tours to a number of Southeast Asia MICE markets (Philippines, Singapore, Malaysia), from September 18 to 20 the Department of Information and Tourism, Taipei City Government has had a team in Bangkok, Thailand attending IT&CMA 2018. At this large-scale annual Asia MICE gathering, the team has endeavored to attract the attention of more Southeast Asia international buyers.   


At negotiations and in a press conference, Chun-Chieh Hsiao, Chief Secretary with the Department of Information and Tourism, Taipei City Government (DOIT), introduced Taipei’s diversified incentive-travel sponsorship program to international buyers, along with the Taipei Double Decker Sightseeing Bus service and Taipei Fun Pass. Taipei is also now an officially recognized Michelin culinary bastion, and in order to create deeper impressions promoting Taipei among international buyers, during the exhibition international buyers were invited to don chef hats and aprons at the Taipei stand and take part in a Wheel of Fortune disk-spin show challenge. Using this implement from traditional culture to create a Wheel of Fortune fun game, international buyers got to know the cuisine from Michelin’s Taipei BIB Gourmand selections. In order to win the pineapple cakes that are one of Taipei’s most popular souvenir purchases, along with the limited-edition Taipei City mascot Bravo Kuai Kuai Birthday Gift Snack Bags on offer (Bravo is Taipei’s cute bear mascot), the buyers competed with great gusto, the lively atmosphere making the Taipei stand one of the focal points of the exhibition.


Chun-Chieh Hsiao stated that as a result of the granting of visa-free entry to visitors from Southeast Asia, there were 44 cases under DOIT’s MICE incentive-travel sponsorship program last year. This year, as of September there have already been 47 incentive-travel applications. Over the past two years 90% of incentive-travel applications have been for Southeast Asia incentive-travel groups, demonstrating that Taipei City has become the latest hot incentive-travel destination for Southeast Asia enterprises. In November this year an incentive-travel group from an internationally renowned Malaysian direct-sales enterprise is coming to Taipei, consisting of 1,000 outstanding employees. They will be in the city for a 5 day, 4 night visit consisting of incentive travel and a business conference, and will stay at famous Taipei hotels for the duration (Far Eastern Plaza Hotel, Sunworld Dynasty Hotel, Capital Hotel, Fullerton Hotel, etc.). As part of their itinerary the entire group will visit the Chiang Kai-shek Memorial Hall to practice tai chi, take in the city’s famous sightseeing attractions, browse and shop in its commercial districts, and at night sample local snack delicacies at night markets. It is hoped that this incentive-travel tour experience will bring new creativity and inspiration to the employees of this company. In addition, DOIT has specially prepared 1,000 exclusive tailor-made EasyCards for members of the incentive-travel group, each with NT$200 in additional stored value. This will enable group members to fully enjoy the convenience of traveling around the city, and even more fully experience Taipei’s charms. It is estimated that this group will bring NT$41 million in tourism-industry value to Taipei City (see Note). The consumption power of groups from direct-selling enterprises is impressive, and in the future DOIT will systematically seek to lure such incentive-travel groups to Taipei.     


According to the “Annual Survey Report on Visitors' Expenditure and Trends in Taipei” for 2017 released by DOIT, 90% of overseas tourists who visit Taiwan visit Taipei City. At this particular exhibition, it was demonstrated that there is high satisfaction among international buyers with Taipei’s transportation convenience and the overall tourism experience, and that Taipei City has already established a firm position in the Asia MICE market. The processing of applications for the 2019 DOIT MICE sponsorship program are expected to be handled in the period from November 1 to 30, 2018. Elsewhere, the official opening of Hall 2 at the Nangang Exhibition Center is set for March of 2019, and the curtains will go up at 5 new international hotels in the Greater Taipei Area by the end of this year (Courtyard by Marriott, Hotel Indigo, Kimpton Hotel, Just Palace Hotel, Hilton Taipei Sinban). The year 2019 will be one of upgrading for Taipei’s meeting/exhibition hard and soft infrastructure, further strengthening the city’s advantages and competitiveness.  

Back to Home Page

SOPEXA’s latest event to capitalise on Dubai’s growing food scene will see the biggest cheese event of its kind take place 22 – 23 February more
Sea Sand Sun Resort and Villas had the opportunity to welcome Miss World First Runner up and Miss World Thailand 2018, Nicolene Pichapa Limsnukan, for her charity activity called "Love for All" during February 10 -12,2019more
Afternoon tea in the Mrigadayavan Palace, the elegant summer palace of Thailand’s Royal Family, is to be the highlight of the welcoming at the 4th Amazing Thailand Romance Trade Meet to be held from 12 to 13 February, 2019.more
The PATA Adventure Travel and Responsible Tourism Conference and Mart 2019 began on Wednesday, February 13, 2019 in Rishikesh, Uttarakhand, India with 300 delegates from 28 countries in attendance for the three-day niche event, comore
Route to meet growing passenger demand and facilitate seamless travel between capital cities of Cambodia and Thailand; tourism from Southeast Asian countries vital to Cambodia’s economy.. Daily service between Bangkok and Phnom Pemore
Led by Minister of Tourism, Arts and Culture, YB Datuk Mohamaddin bin Ketapi, Malaysia shows strong presence at the 38th ASEAN Tourism Forum (ATF) in Ha Long Bay, Viet Nam, which has been held from 14 to 18 January 2019.more
Tourism industry organisations and individuals making outstanding contributions towards the successful promotion of the travel industry throughout the Asia Pacific region are encouraged to submit entries to the 2019 Pacific Asia Tmore
It’s difficult to imagine an island with so much to offer. Whether it’s just sun, surf or shopping, or the exceptional culture, lifestyle and landscapes, Bali is justifiably popular.more
The launch of Siam Hop, a new hop-on hop-off sightseeing bus service that covers many of Bangkok's major tourist sights and entertainment, business and shopping locations, is much welcomed by the Tourism Authority of Thailand (TAmore
Formed during an explosion 14,000 years ago, Mount Rinjani (3,726 m) is dormant but New Mountain at 2,351 m inside the cratermore
IT&CM China
Advertise with us
Honeymoon Middle East Media
TCEB promotes 25 MICE routes
ICONSIAM The Icon Ot Eternal Prosperity
Memorable Moments at Movenpick Resort & Spa Tala Bay Aqaba
BITM Beijing
CITE Chengdu
Gorgeous Montenegro: the best of the coast
AK International - Pakistan
IMFT 2018 - Thailand - Pictures
خدمات أوربان بيوتي تايلند
Boost Your Networking Potential In ISTANBUL!
Bangkok Marriott Marquis Queen’s Park, MICE Leader Hotel in Thailand
The Westin Grande Sukhumvit, BANGKOK
Maximus BD Tours & Travels DMC Bangladesh

Copyrightï¿¿ Mice Middle East 2013

P.O.Box 841113 Amman 11180 Jordan, Marj Alhamam, Amman - Jordan

Mobile: +962 785557778 fax: +962 65713689

Email: motaz.mice@gmail.com   Website: www.micemiddleeast.com

Motaz Othman Email