Best Western Hotels & Resorts has continued its incredible winning streak at the TTG Travel Awards, receiving the title as Asia’s “Best Mid-Range Hotel Brand” for an amazing 12th year in a row!
The hotel group picked up this prestigious title at the 29th Annual TTG Travel Awards 2018, which included a major celebratory ceremony and gala dinner in Bangkok on Thursday September 20, 2018. The winners were voted for by the readers of TTG Asia, the region’s leading travel trade magazine, and its sister publications.
Best Western has now won the title of Asia’s “Best Mid-Range Hotel Brand” every year since 2007, reflecting the quality of the company’s midscale hotels and how well respected the brand is among Asia’s travel trade.
“We are thrilled to win the ‘Best Mid-Range Hotel Brand’ award once again. We have expanded our brand portfolio considerably in recent years, now operating 11 distinct brands in a range of different market segments. But we remain extremely proud of our midscale roots, so it is gratifying to know that our travel trade partners still identify us as the industry\'s leading midscale hotel brand,” said Olivier Berrivin, Best Western’s Managing Director of International Operations - Asia.
“Best Western has always appreciated and worked closely with the travel trade. Our travel agency partners are the best ambassadors a company could wish to have; they understand our products, respect our brand and promote us effectively to their clients. We are delighted with their continued support,” Olivier added.
Best Western has expanded rapidly in recent years and now offers 11 distinct brand concepts that are perfectly suited to the needs of Asia’s new generation of travelers. These include three soft brands - BW Premier Collection® by Best Western, BW Signature Collection® by Best Western, and SureStay Collection® by Best Western - and Vīb®, the trendy millennial boutique hotel concept.
These exciting new concepts are already being rolled out across Asia. The region’s first SureStay hotel opened in Thailand last year and BW Premier Collection by Best Western is now welcoming guests in Japan and Thailand. Vīb will make its Asian debut later this year, and Best Western recently signed the region’s first BW Signature Collection by Best Western hotel.
The company is also expanding its geographical presence, with a series of new openings in exciting emerging destinations such as Phu Quoc in Vietnam and Bohol in The Philippines.
“Best Western is currently embarking on one of the most significant periods of expansion in our 72-year history. With such an exceptional collection of brands, exciting new destinations and fantastic new hotels now rising all across Asia, we look forward to introducing even more guests to Asia’s ‘Best Mid-Range Hotel Brand’ in the years to come,” Olivier concluded.
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