MICE Middle East Websites

Dubai Holds Strong Potential to Boost Cultural Tourism During Ramadan – Highlights Alpha Destination Management

Ramadan presents Dubai a unique opportunity to attract greater number of international and regional travellers seeking to experience the Emirati heritage and culture. 

 

 

Highlighting the enormous potential Dubai holds to grow cultural tourism during the Holy month, Mr. Samir Hamadeh, General Manager of Alpha Destination Management, said, “Over the years, we have seen some remarkable progress in this direction. Flexible approach to food and beverage outlets is part of this strategy. Steps such as these are being welcomed by tourists as is evident from the reaction of some of our well-travelled customers such as Mr. Lee Haslett, Vice President Product & Distribution at Virgin Holidays, whose comment after his family holiday in Dubai during Ramadan is: ‘This holiday is one of the best, if not the best ever holiday I’ve ever had with my family’.”

 

 

However, Mr. Hamadeh, stressed, “More needs to be done in this aspect especially in terms of developing an all-round cultural experience in the city whereby Ramadan could become a must-visit period for discovering the unique Arabic traditions and heritage along with the Emirate’s other attractions.”

 

 

In the coming years Ramadan would fall in the prime tourist season. Mr. Hamadeh said, “Majority of visitors from Central and Western Europe tend to believe that Ramadan is not the ideal time to visit Dubai as they may face some restrictions in terms of dos and don’ts. But we all know it is not the case and this perception needs to change with the right product and marketing messages. Developing local attractions and packages such as more affordable and authentic Ramadan tents, dining with local families in local homes for Iftar, creating traditional entertainment programmes while maintaining cultural sensitivity are some of the options to consider. The global campaigns should communicate that Ramadan in Dubai is absolutely magical and unique.”

 

 

Mr. Hamadeh added, “Dubai is a year-round destination offering a diverse mix of experiences and Ramadan should be among the key attractions. Therefore, Dubai needs to position as the best place to be to celebrate Ramadan and soak up the local culture. A city that comes alive with the spirit of the Holy month.”

 

Back to Home Page

Abu Dhabi-based airline to be official shirt and main club sponsor of the Saudi Stars League side .. Multi-season agreement includes plans for joint marketing, loyalty, and in-flight initiativesmore
Strategic agreement to help attract key international medical congresses and events to the Emiratemore
Qatar Duty Free (QDF) is delighted to announce the opening of Tiffany & Co. boutique on Concourse B, bringing the iconic Tiffany blue boxes to the award-winning Hamad International Airport (HIA)more
Turkish Airlines, who has recently announced the results of passenger and cargo traffic in July, achieved the highest July load factor (LF) in its history with 85.3%. Despite the high base of July 2017, growth in the number of pasmore
Emirates has introduced new toys from the Emirates Fly with Me collection and Lonely Planet Kids activity kit bags for children travelling in all classes.more
On Thursday the 5th of July, Dead Sea Marriott Resort & Spa celebrated the first guest using the Mobile Key. The hotel is the first in Jordan to provide their loyal guests with such a cutting edge service.more
M Hotel Downtown by Millennium has announced the appointment of Sarah Julie Ferry as the Director of Sales for Corporate & Meetings, Incentives, Conferences and Events (MICE). In her new role, Sarah will lead the team in boosting more
The Millennium Airport Hotel Dubai is all set to celebrate the 2nd Anniversary of the Al Garhoud Ballroom with an exclusive birthday offer that shouldn’t missed. Take advantage of the awesome deal and host your next event at themore
One in Five Luxury Travellers in Europe and the Middle East use a Digital Platform to Plan Holiday Itinerary, Hilton Survey Revealsmore
InterContinental Jordan’s three most popular restaurants have won awards during the latest edition of the prestigious World Luxury Restaurant Awards. more
Bali & Beyond Travel Fair - Indonesia
Memorable Moments at Movenpick Resort & Spa Tala Bay Aqaba
Honeymoon Middle East
Urban Beauty - Thailand
The 7th UNWTO Global Summit on Urban Tourism: Seoul, Republic of Korea.
First Asian MICE Cruise Conference Launches At IT&CMA 2018
Chengdu International Tourism Expo 2018
2nd Beijing International Travel Mart (BITM),
Huvafen Fushi, Maldives, For Honeymooners.
Zaatarah & Co. Travel Agency - Jordan .
Honeymoon In Spain By Spain Top.
Casa de Campo, For Honeymooners.
Hard Rock Hotel & Casino Punta Cana, For Honeymooners.
Travel Armenia - For Honeymooners.
Travel Connection Maldives For Honeymooners.
Dominican Republic For Honeymooners.
Gili Lankanfushi, Maldives for Honeymooners.
Spiceland Holidays - India, for Honeymooners.
IT&CM Asia 2018

Copyrightï¿¿ Mice Middle East 2013

P.O.Box 841113 Amman 11180 Jordan, Marj Alhamam, Amman - Jordan

Mobile: +962 785557778 fax: +962 65713689

Email: motaz.mice@gmail.com   Website: www.micemiddleeast.com

Motaz Othman Email