MICE Middle East Websites

Official Campaign Launch: #ifeelsLOVEnia - Make new memories and share them with us!

The latest national campaign launched by the Slovenian Tourist Board calls for visitors to share their feelings about Slovenia’s unique landscapes, activities and traditions on social media, along with beautiful images and videos using the hashtag #ifeelsLOVEnia.


The campaign aims to collect recommendations showcasing lesser known destinations and products. As overtourism continues to rise in 2018, the tourist board’s solution to popular destinations becoming overcrowded is to encourage visitors to explore Slovenia’s less visited areas. The campaign also seeks to inspire local tourists to spend their free time in their homeland.


A country has no better ambassadors than its own people.

 

The Slovenian Tourist Board successfully did this 30 years ago with the campaigns: Slovenia, My Country, People are Tourism and Slovenia - The Sunny Side of the Alps. These campaigns not only resulted in a unified emotional response, but also created lasting memories for the Slovenian people. Although methods of promotion have changed, recommendations by friends and family still play a role in influencing people’s holiday choices, with these recommendations supported by targeted marketing and promotional activities online. 


“Visitors say Slovenian hospitality is one of the qualities they like the best when visiting. STB believes that all of us living in Slovenia are our country’s best ambassadors. With the campaign #ifeelsLOVEnia - Make new memories in Slovenia and share them with us, we aim to encourage people to reveal the most beloved - and even hidden - corners, as well as the activities they do in such spots in their free time. By revealing lesser-known Slovenian gems, we are encouraging all visitors to experience these destinations and share their adventures with others. This type of a promotion is priceless and all those who share their experiences on social media instantly become ambassadors for Slovenia and Slovenian tourism. With the help of our partners and by using the most modern platforms, this campaign has incredible potential,” said Maja Pak, STB’s Director. 

 

How the campaign will work

 

The promotional campaign #ifeelsLOVEnia - Make new memories in Slovenia and share them with us, which STO launched today, is a cross platform campaign using the key communication channels: Facebook, Instagram, Twitter, YouTube and the main Slovenian tourist website www.slovenia.info. The STB regards this as an important campaign as it involves tourism providers across the country. All the participating businesses and tourist centres have received promotional green, heart-shaped stickers to encourage visitors to share their experiences using #ifeelsLOVEnia. The Slovenian tourism industry, including the Slovenian Tourist Association, STB partners and the Tourism and Hospitality Chamber of Slovenia, will all be encouraged to take part in this campaign to share their unique impressions of the country. 

 

With this campaign, STB want to use social media to drive high levels of engagement by reaching out to a vast number of users directly with shareable messages and content.  An invitation to participate has also been published on the main Slovenian tourist website, where an online counter tracks the number of posts as they are published. 


Become an Ambassador of Slovenia and win a prize!

 

All posts by users sharing their photos and videos will be displayed online and STB will select the top three posts each week to win a selection of prizes. When the campaign finishes in September, all users selected in the weekly giveaways will have the chance to win an additional prize – the user who posts the best summer photo that captures the spirit of Slovenia will win a trip.


Discover Slovenia's hidden gems

 

The recommendations from Slovenian people of the country’s hidden corners worth visiting, along with the experiences of local and foreign influential members, will help STB create a lasting impression of Slovenia. This campaign will also help prevent destinations becoming overrun by tourists in peak seasons, by promoting a range of destinations across the country. The experiences by Slovenia’s new ambassadors and its tourism will be inspiring and genuine, which will strengthen the trust in the I Feel Slovenia brand.

Back to Home Page

Promoting innovation, job creation and sustainability are key considerations for the 15th World Tourism Organization (UNWTO) Awards. UNWTO invites submissions until 31 October 2018.more
Successful initiative, now in its fourth year, calls on guests to donate at least one kilo of food, clothing and educational supplies to disadvantaged communities around the world.more
Delight in a savory trip in a one-of-a-kind Chocolate train that indulges in the finest Swiss culinary designed to satiate every palate.more
Situated at the highest point of the Vaudois Alps, less than an hour from Lausanne, lies one of the most spectacular and unique ski destinations that has attracted thousands of adventurous visitors from all over the world, due to more
Dubbed as the paradise for children, Sauvabelin boasts a breath-taking scenery where families and nature lovers can admire the unique landscapes and indulge in an afternoon filled with endless outdoor activities perfect for the sumore
After last year's successful debut, free riders and mountain bikers are ready for the second edition of Bike and Style at Munich Airport. From August 3 to 19, 2018, the Munich Airport Center (MAC), between Terminal 1 and Terminalmore
World of Glamping awards two Slovenian glamping properties with six and five-star ratingsmore
Promoting a greater engagement of the tourism sector with sustainable development is the main objective of the Tourism for SDGs Platform. The online tool is designed to advance the achievement of the Sustainable Development Goals more
Emirates and its partner airline flydubai announced today that flights between Dubai and Zagreb in Croatia will be operated by flydubai from 2 December 2018 to 30 March 2019 after which flights will be operated by Emirates. The momore
Entreps, International Council of Entrepreneurs, has awarded people, companies and institutions of the fourth edition of the Global Entreps Awards. In the category of Sustainable Tourism, the prize has been won due to the implemenmore
Bali & Beyond Travel Fair - Indonesia
Memorable Moments at Movenpick Resort & Spa Tala Bay Aqaba
Honeymoon Middle East
Urban Beauty - Thailand
The 7th UNWTO Global Summit on Urban Tourism: Seoul, Republic of Korea.
First Asian MICE Cruise Conference Launches At IT&CMA 2018
Chengdu International Tourism Expo 2018
2nd Beijing International Travel Mart (BITM),
Huvafen Fushi, Maldives, For Honeymooners.
Zaatarah & Co. Travel Agency - Jordan .
Honeymoon In Spain By Spain Top.
Casa de Campo, For Honeymooners.
Hard Rock Hotel & Casino Punta Cana, For Honeymooners.
Travel Armenia - For Honeymooners.
Travel Connection Maldives For Honeymooners.
Dominican Republic For Honeymooners.
Gili Lankanfushi, Maldives for Honeymooners.
Spiceland Holidays - India, for Honeymooners.
IT&CM Asia 2018

Copyright´┐┐ Mice Middle East 2013

P.O.Box 841113 Amman 11180 Jordan, Marj Alhamam, Amman - Jordan

Mobile: +962 785557778 fax: +962 65713689

Email: motaz.mice@gmail.com   Website: www.micemiddleeast.com

Motaz Othman Email