MICE Middle East Websites

TCEB survey: Thailand ranked as Number One Destination for MICE and Most Preferred Choice for Revisit MICE Destination

Thailand Convention and Exhibition Bureau (Public Organization) or TCEB released results of its recent market survey conducted in 20 countries showing that Thailand has been rated the most preferred MICE destination which the survey participants would like to revisit for their future business/MICE trips. Followed by Japan and Singapore, Thailand secured the top spot with the delight factors in hospitality, value for money, good variety of international and local cuisine and MICE activities. Meanwhile, TCEB also announced that Thailand is chosen to be the host country for the international conferences organised by the world’s leading associations in events and travel incentive industries namely UFI and SITE. These significant events which to take place in Bangkok next year will be emphasising Thailand’s potential and the position as leading MICE destination in the region.



Mr. Chiruit Isarangkun Na Ayuthaya, President of TCEB said that TCEB is tasked with promoting and developing business events in Thailand. The bureau has been working toward establishing Thailand as premier MICE destination and elevating the country to be the Top of Mind Destination for MICE. In order to identify the strengthens of Thailand to better attract the overseas MICE markets, TCEB needs to study key factors that influence the destination choice, evaluate Thailand MICE destination image, and measure the competitiveness of Thailand when compared to other MICE destinations.

 

Recently, TCEB had assigned the Custom Asia Co., Ltd., a member of Global Market Research Association which has a network in 39 countries, to conduct a market survey on Thailand's brand image as a Destination for MICE. The research, which took place in 20 countries, focused on global MICE professionals and their outlooks on Thailand’s MICE brand. There were 40 MICE professionals participated the online bulletin board, and 649 took part in the online survey. These survey participants comprised of four segments which are 1.MICE Players 2.Business Travellers 3.MICE Visitors and 4.Association and Organization related to MICE.

 

“The overall result shows that Thailand is the most visited MICE destination. The country is also ranked a top list as a preferred destination which more than 85% the survey participants who have travelled to Thailand on business/MICE trips would like to revisit for their business/MICE trips in the future. In the same survey, Japan and Singapore ranked the second and third place respectively. Meanwhile, the participants see that when compared Thailand against the other MICE destinations, Thailand’s delights factors are great hospitality, value for money, and a good variety of international and local cuisine

 

In addition, the result shows that Thailand secured the first rank as the choice for MICE destination. According to the survey, the country features strengths in three areas which are 1. Basic Requirement: connection hub, international standard accommodation, and great facilities 2. Delight Factors: great hospitality and delicious local cuisine 3. Unique Experience: culture & heritage and abundance of nature. Furthermore, the destination also offers a wide variety of activities beyond MICE, good accessibility to/from destination, endless business opportunities, and the uniqueness”, said Mr.Chiruit. 

Back to Home Page

By Motaz Othman, eTN Correspondent, reporting from Vietnam, I’m writing from the most beautiful and incredible place in the world that I have ever seen during my 15-year career as a travel writer in more than 70 countries. I’m wrimore
The demand for new venues in the Philippines for meetings, incentives, conventions, and events have increased every year. The Philippines is a unique destination that delivers both serious business and fun. It is an archipelago ofmore
The latest Global Destination Sustainability (GDS) Index has shown Bangkok came in second on the list of Asian destinations ranked. The rating, which measured by social and environmental sustainability strategies, industry suppliemore
Viet Nam, the Host Country of the 38th ASEAN Tourism Forum (ATF) to be held in Ha Long, is all ready to make a lasting impression on its 1500 delegates. They comprise of ministerial, NTO, official meeting delegates, as well as TRAmore
Best Western Hotels & Resorts announced another successful year in Asia as it introduced innovative new brands and award-winning hospitality to even more guests across the fast-growing region in 2018.more
Radisson Hotel Group™ (formerly Carlson Rezidor Hotel Group, a subsidiary of Carlson Group) and Panorama Group have confirmed plans to conclude their Indonesian joint venture partnership, PT Carlson Panorama Hospitality, and pursumore
1. Spend an exciting winter at Korea’s ski resorts ... Gangwon-do is one of the most popular regions where it snows a lot, thus, many people are visiting resorts in Gangwon-do to enjoy various winter sports. For example, Phoenix Smore
Jannah Group has been merited with the World’s Leading Luxury Halal Hotel & Resort Brand at the World Travel Awards 2018. Dubbed as the ‘Oscars of the Travel Industry’, the star-studded World Travel Awards Grand Final Gala Ceremonmore
Sarawak Tourism Board (STB) will be holding a ‘Visit Sarawak Campaign’ logo launch in will Shenzhen on December 19 at the JW Marriott Shenzhen, China.more
Thailand Convention and Exhibition Bureau (TCEB), a public organisation, continues to drive its MICE City strategy to raise awareness for Chiang Mai’s events. more
Advertise with us.
Memorable Moments at Movenpick Resort & Spa Tala Bay Aqaba
Honeymoon Middle East Media
Ramada Dead Sea Resort
Gorgeous Montenegro: the best of the coast
AK International - Pakistan
IMFT 2018 - Thailand - Pictures
خدمات أوربان بيوتي تايلند
Boost Your Networking Potential In ISTANBUL!
Sea Sand Sun Resort & Villas - Pattaya, Thailand
Bangkok Marriott Marquis Queen’s Park, MICE Leader Hotel in Thailand
ATF Vietnam 2019
EMITT Istanbul
The Westin Grande Sukhumvit, BANGKOK
Maximus BD Tours & Travels DMC Bangladesh

Copyrightï¿¿ Mice Middle East 2013

P.O.Box 841113 Amman 11180 Jordan, Marj Alhamam, Amman - Jordan

Mobile: +962 785557778 fax: +962 65713689

Email: motaz.mice@gmail.com   Website: www.micemiddleeast.com

Motaz Othman Email