MICE Middle East Websites

Hilton Launches Africa Growth Initiative

 

Hilton (NYSE: HLT) has committed a total of $50 million over the next five years towards the Hilton Africa Growth Initiative to support the continued expansion of its Sub-Saharan African portfolio. 

 

These funds are intended to support the conversion of around 100 hotels (roughly 20,000 rooms) in multiple African markets into Hilton branded properties, namely into its flagship Hilton Hotels & Resorts brand, the upscale DoubleTree by Hilton and the recently launched Curio Collection by Hilton.

 

Patrick Fitzgibbon, Senior Vice President, Development, Europe, Middle East and Africa, Hilton said: “Hilton remains committed to growth in Africa having been present on the continent for more than 50 years. The model of converting existing hotels into Hilton branded properties has proved highly successful in a variety of markets and we expect to see great opportunities to convert hotels to Hilton brands through this initiative.

 

“It enables us to rapidly grow our portfolio and delivers returns for owners by increasing exposure of their business to more international, inter-regional and domestic travellers, and specifically to our 65 million-plus Hilton Honors members, who look to stay with us in our suite of industry-leading brands. We see huge potential here in key cities and airports, as well as allowing us to develop our offering in resorts and safari lodges.”

 

These hotels will receive all the benefits associated with Hilton’s industry-leading brand proposition and world-class commercial platforms. Guests will also be able to take advantage of Hilton’s innovative technology platforms such as online check-in and the ability to choose individual rooms when booking via the Hilton Honors App.

 

Fitzgibbon added: “The range of brands we have at our disposal allows owners the flexibility to pick the right fit for their property. We have already deployed this initiative in the signing of two hotels: our first DoubleTree by Hilton property in Kenya, and our first hotel in Rwanda, and expect to be able to announce further additions before the end of this year.”

 

DoubleTree by Hilton Nairobi Hurlingham


The first hotel to benefit from this initiative is the 109 guest room Amber Hotel on Nairobi’s Ngong Road, which will re-launch under the upscale DoubleTree by Hilton brand. The hotel, which opened in 2016, is currently undergoing a series of renovations and will join the brand by the end of the year. Following the refurbishment, the hotel will be known as DoubleTree by Hilton Nairobi Hurlingham and will continue to be operated by the owner under a franchise agreement through the leadership of its current General Manager, Elisha Katam. 

 

DoubleTree by Hilton Kigali City Centre



The 153 room Ubumwe Grande Hotel in the Kigali central business district will trade under the upscale DoubleTree by Hilton brand when it fully converts in 2018. This franchised property – with 134 guest rooms and 19 apartments – opened in September 2016. The hotel will undergo some changes in order to rebrand and will be Hilton’s first property in Rwanda. Once rebranded, the hotel will trade as the DoubleTree by Hilton Kigali City Centre.

 

Hilton currently operates 19 hotels in the Sub Saharan Africa region with a further 29 in its pipeline. It has held a presence on the African continent for over 50 years. Visit newsroom.hilton.com for more information.

Back to Home Page

Seychelles bagged the Favorite Beach Island Destination Award at the Conde Nast Traveller Readers’ Choice Awards last night, 13th Dec 2017 at Yas Viceroy Abu Dhabi.more
Reunion Island sits waiting within the turquoise currents of the Indian Ocean and promises unique experiences to all those who venture to its shores. Reunion Island is ideally located alongside Africa and is a short 4-hour flight more
Nile Property Expo – Abu Dhabi 2017 brings Egypt’s government officials and real estate institutions together to showcase the country’s latest property development and investment options in one of the biggest platforms in the UAE.more
North Island in Seychelles has been chosen as one of the Top 20 Hideaways in the World by Andrew Harper, a travel editorial brand that recommends the most exceptional hotels and travel experiences worldwide.more
Not a fan of grey skies and sweater weather? With its Winter Sale, Hilton Seychelles offers all Middle Eastern travellers the opportunity to enjoy the sunny skies and turquoise waters of the Indian Ocean from the luxury of its resmore
In addition to safaris and luxury holidays Zambia’s focus is to expand value chainsmore
Group’s hotels in North Africa and Europe help host eight-day cross-continent event that runs alongside COP23 conferencemore
Reunion Island is well known for its rugged landscapes, breath-taking scenery and for being one of the few destinations that boast an active basaltic volcano which can be viewed by travellers on the island. Reunion Island is only more
Destination is the Only Beach City to be included in “The Best Cities in the World” and “Top Small Cities Outside the US” Listsmore
Initiative expected to add 100 properties to its portfolio over the next five yearsmore
Advertise with us
Welcome to Movenpick Hotels & Resorts in Jordan where you can enjoy comfort, sophistication and value.
......Royal Cliff Hotels Group...... Pattaya - Thailand...
Discover Armenia With Princess Maneh Tours
International Media Fam Trip (IMFT2017) Thailand.
Maximus BD Tours & Travels - Bangladesh.
Asean Tourism Forum (ATF2018) Thailand
EMITT 2018, Istanbul - Turkey
Dusit Thani Bangkok
My account at TripAdvisor
Best Western Plus Wanda Grand Hotel - Bangkok
Tal Al Rumman Farm , Jerash - Jordan
Middle East Adventures & Consultants - Qatar .. www.365adventures.me
Wadi Rum Promotion, Contact Mr. Omar Awad, E-mail: omar_awad _84@yahoo.com, Tel:+ 962 7 99373805

Copyrightï¿¿ Mice Middle East 2013

P.O.Box 841113 Amman 11180 Jordan, Marj Alhamam, Amman - Jordan

Mobile: +962 785557778 fax: +962 65713689

Email: motaz.mice@gmail.com   Website: www.micemiddleeast.com

Motaz Othman Email