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With Love and much Care, Thailand Convention & Exhibition Bureau (TCEB) welcome's International Media for IMFT2017 to promote Thailand as a True Kingdom of BLEISURE.

 

Motaz Othman, MICE Middle East

 

We received warm welcome at Suvarnabhumi Airport by TCEB staff with smooth immigration process (Fast Track), moving to Pattaya that took around 90 minutes, checking at Hilton Pattaya Hotel was named - Best Hotel Thailand - by the International Hotel Awards 2014, featured flexible meeting space with natural lighting, located in the center of the city with excellent service from Hotel staff.

 

Moving for Renaissance Pattaya Resort & Spa for site inspection, Renaissance Pattaya is a new mega project a luxury resort offers 257 rooms and suites and a spa to inspire with meeting facilities. We met the G.M of the Hotel together with a warm welcome from Mrs. Supawan Teerarat, Vice President of strategic and Business developments of TCEB, followed by Dinner served with life dance and music.

 

A press Conference at Hilton Pattaya took place on 16th August, Deputy Mayor Of Pattaya City officially announced the opening scene of IMFT2017 and welcomed media representatives to Pattaya, invited us to Experience Pattaya city as Thailands favorite seaside resort for Business and Leisure.

 

Mrs. Supawan Teerarat, Vice President of TCEB’s Strategic and Business Development, said that Thailand is moving forward in all area of development to steer the national economy to Thailand 4.0 era. The government encourages public and private partnership along the economic transition with policies that enhance new business environment, the innovation, as well as the promotion of hard and soft infrastructure. Thailand 4.0 inspires and encourages business activities and this, in turn, makes the country a venue for meetings linked to trade development, technology and research. The uplift of the country’s economy will directly benefit MICE industry.

 

TCEB maps our strategies in line with the countrys economic blueprint. By enhancing MICE as a driving force behind the economic growth, we connect the international business community including Thailand 4.0 targeted industrial segments, through diverse strategic approaches. Our latest international communication campaign showcases the country’s fundamental pillars of MICE industry include Myriad Business Opportunities, Diverse Destinations, and the People of Thailand, which is a perfect mix that makes Thailand the leading destination for the Bleisure travellers.

 

 

To further strengthen the awareness, we continue to conduct series of activities to promote the Thai MICE cities. During 15 to 19 August, we organise the annual media event, TCEB International Media Familiarisation Trip, or IMFT2017 to provide a first-hand experience of Thailand’s readiness and capability as a regional MICE hub in Asia. Being held under the theme - CONNECT Thailand: Kingdom of Bleisure, the trip showcases Bleisure destinations, Pattaya, Hua Hin, and Bangkok to 35 international media from 16 countries.

 

The three vibrant cities feature potential growth in MICE. Pattaya, the country’s favourite sea side resort for business and leisure, will be benefited from the upcoming mega projects in the Eastern Economic Corridor, located in its neighbourhood. The next major economic zone of ASEAN will see more that 1.505 trillion baht (USD 43 billion) of the new investment during the next five years. Key infrastructure projects that will enhance connectivity and business activities in the area include an upgrade of U-Tapao Airport and Laem Chabang Seaport; high-speed eastern rail route development; double track railways development; and highways and motorways expansion. Future more, the economic corridor is expected to be the powerhouse for ten targeted future-industries under Thailand 4.0 model attracted by the government tax incentives.

 

Adding the growth of business activities to the sea, sun and beachside fun, Pattaya features endless opportunities for Bleisure travellers. Recognised as one of Thailand’s leading MICE cities, the destination is home to a world-class multipurpose convention facility, myriad meeting venues, hotels, and seaside attractions. New facilities for Bleisure activities in Pattaya include the Nongnooch International Convention and Exhibition Centre – with a large auditorium and more than adequate seating capacity for seminar, KANN Show – a live cinematic experience inspired by Thai pieces of literature; and Health Land Spa Pattaya – a one-stop landmark for total wellness.

 

Conveniently linked with Pattaya by a two-hour ferry ride via the Gulf of Thailand, and two and a half hours drive from Bangkok, Hua Hin - the royal heritage beach resort town traces its aristocratic roots to 1920s when royal summer residences established in the area. Today, Hua Hin is home to luxury hotel chains. The town is popular with Thai and foreigners as business events destination that can cater for exclusive and luxury activities with the heritage theme. In addition, the destination features numerous world-class golfing resorts, spas, outstanding seafood restaurants, and a vibrant night market.

 

The southern gateway city is expected to see a development of high-speed train route, 211 km from Bangkok in the near future. The five years construction project, worth 94.67 billion baht (USD 2,704 million), is being assessed for feasibility.

 

Derived from TCEBs brand communication campaign, we present ideas for the Bleisure route and theme meetings which are all possible for MICE events in these cities. Combining the three destinations, we introduce aspects of the Thai journey through luxury, cultural, culinary, and CSR experiences to show that Thailand can transform ordinary business events into a memorable and endearing success, added Mrs. Supawan.


For the IMFT2017, TCEB has been working closely with EEC and its strategic partners namely Airport Authority of Thailand (AOT) and the Thai Airways International (THAI) to emphasise and expand opportunities for the MICE business in the Thai Bleisure destinations.

 

Dr.Cholachit Vorawangso Virakul, Executive Director of the Eastern Economic Corridor Office of Thailand, said that IMFT2017 reinforces the collaboration between EEC and TCEB. The event provides opportunity for EEC to share information about the special economic hub, which is a flagship project under Thailand’s 20-Year National Strategy and Thailand 4.0 Policy, to overseas MICE and travel trade media. The key focus areas include: 1) the development plan; 2) the investment of basic infrastructure within the EEC to serve the growth of industrial sector which includes the establishment of eco-cities following the - Smart City - model that will generate a benefit for MICE industry in the future; and 3) the network enhancement with TCEB and MICE industry to showcase Thailand’s economic development to the international business community.

http://eeco.or.th


 

Followed by a visit to Health Land Spa & Personal Care http://healthlandspa.com/pattayathe newest branch for total wellness, covering a wide range of services from traditional Thai massage to Ayruvedic practice where we had a wonderful experience of Thai Massage.

 

Followed by one of the most attractive experiences, was Pattaya Yacht Charters, http://pattayayachtcharters.com ,  the best luxury yachts and VIP speedboat available for private hire in Pattaya, enabling business travelers to discover the spectacular beaches on islands along the Pattaya coast, we had an amazing trip on the sea and dinner at Worlds Yachts Famous Dinner Cruises.

 

Next day we moved to Hua Hin with The Pattaya Hua Hin ferry service, http://royalferrygroup.com , which is first ferry route across the Gulf of Thailand, the trip took two hours and the service is available for all tourists and aims to boost tourism between Chonburi and Prachuap Khiri Khari.

 

Hua Hin is well known as the royal heritage beach resort town with a fascinating mixture of modern city and traditional ambience, also well known for experience pristine beach, lively markets, tasty street food and functional infrastructure.

 

Arriving to Dusit Thani Hua Hin Hotel , http://dusit.com/dussitthani/huahin ,  a warm welcome by The G.M and life traditional music show followed by Cooking Demonstration where we cooked our own dishes for lunch, it was a wonderful experience to learn about Thai food and the way to cook.

 

Moving to Hua Hin Marriott Resort & Spa Hotel, http://www.marriott.com/hotels/travel/hhqmr-hua-hin-marriott-resort-and-spa/ where modern comfort blends with legendary charm meets, a hotel inspection and checking inn.

 

Dinner with life music and performance show offered to us at Radisson Blu Resort Hua Hin Hotel

http://radissonblu.com/en/resort-hua-hin, offers a serene setting on the Gulf of Thailand with exemplary service and elegant facilities, a warm welcome speech by Mr. Montree Chuphu, Deputy Mayor of Hua Hin.

 

On day four, we had a unique experience at Somdet Phra Srinagarindra Park Sam Phraya,

http://www.chaipat.or.th/  an agriculture service center and live natural history museum aims to disseminate knowledge and information to promote sustainable agriculture in accordance with the Royal intiatives. where we share farmers in planting trees and we taste fresh fruits and juice.

 

Moving with bus to Bangkok, One of the most wonderful MICE cities in the whole world, where we got information from Siam Synergy Trade Association, the Metropolis of Diverse Modernity followed by checking in at Siam Kempinski Hotel Bangkok,   located in a prime location of downtown Bangkok, an ideal destination for both business and leisure travellers, with 401 luxurious rooms and suites offering as well a state-of-the-art meeting facilities.

 

A warm welcome from Ms. Sukanya Janchoo, G.M for the famous Dusit Thani Bangkok Hotel, www.dusit.com,  a dinner at Benjarong Restaurant followed by a Late night Farewell Party, where Mr. Chiruit Ayuthaya, president of TCEB warmly welcomed and invited us to enjoy our super night with live music and lot of fun and entertainment.

 

I enjoyed every hour from my participation at IMFT 2017 and learned a lot of Thailand the true Kingdom of BLEISURE.

 

Many thanks for all TCEB team and all whom offered us the service with Love and much care.

 

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